Design Thinking Pocket Guide: 2nd Edition, by Robert Curedale
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Design Thinking Pocket Guide: 2nd Edition, by Robert Curedale
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Perhaps the most complete guide to Design Thinking methods and process available. 229 pages crammed with all you need to know to start applying Design Thinking as practiced by some of the world's leading brands and designers. Step-by-step descriptions of dozens of core Design Thinking methods. Detailed step-by-step description of the Design Thinking process. Dozens of templates and exercises and charts. Full color Extensively edited and expanded from 1st edition. From an author who has decades of high-level international experience in design practice and teaching, author of one of the world's best-selling titles on Design Thinking: Design Thinking Process and Methods Manual who has taught Design Thinking for 5 years to thousands of students. For designers of all types, architects, managers, marketing professionals, engineers teachers, students and everyone interested in Design Thinking. There has been a rapidly growing interest in Design Thinking. Recently large corporations including Pepsi and IBM announced major initiatives to train their staff and adopt Design Thinking. Design Thinking is an approach to designing products, services, architecture, spaces, and experiences as well as complex systems of these things that is being quickly adopted by designers. The list of world’s leading brands that are using it has grown considerably from the time of the publication of the 1st Edition and now includes such as GE, IBM, Pepsico, Target, Deloitte Innovation, SAP, Singapore And Australian Governments, Procter And Gamble, Whirlpool, Bayer, BMW, DHL, Daimler, Deutsche Bank, Philips Electronics, Infosys, AirBnB, Autodesk, Bank Of America, Mayo Clinic, Steelcase, Black & Decker, Mattel, Microsoft, Miele, Airbus, Panasonic, Shell Innovation Research, Glaxosmithkline, Nike, Cisco, Jetblue, Kaiser Permanent, Unilever, Electrolux Arup, IDEO and Intuit. It is being taught at leading universities including Stanford, Yale and Harvard. Design Thinking creates practical and innovative solutions to problems. It drives repeatable innovation and business value. Design Thinking can be used to develop a wide range of products, services, experiences as well as design and business strategy. It is an approach that can be applied by anyone. Design Thinking can also be fun. I hope that you will find this third book useful.
Design Thinking Pocket Guide: 2nd Edition, by Robert Curedale- Amazon Sales Rank: #161699 in Books
- Published on: 2015-11-01
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .52" w x 6.00" l, .69 pounds
- Binding: Paperback
- 228 pages
About the Author Rob Curedale was born in Australia and worked as a designer, director and educator in leading design offices in London, Sydney, Switzerland, Portugal, Los Angeles, Silicon Valley, Detroit, and Hong Kong. He designed or managed the design of over 1,000 products as a consultant and in-house design leader for the world’s most respected brands. Rob has three decades experience in every aspect of product development and design research, leading design teams to achieve transformational improvements in operating and financial results. Rob’s design scan be found in millions of homes and workplaces around the world and have generated billions of dollars in corporate revenues.
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Most helpful customer reviews
1 of 1 people found the following review helpful. Still NEeds an Editir".! By Mark M. Kaplan I'm not usually one to give 3-star reviews, as I appreciate the effort that goes into producing a book. The feedback from the first edition was emphatic that the book lacked basic editing. This second edition, per the description, was "extensively edited," which is why I decided to buy it. However, typographical errors appear with such regularity that they are impossible to ignore. In some sections, there are multiple errors on every page. For a book for designers, about design, I am reluctant to overlook this.There is some useful info in here, but much of it is available elsewhere. Some common methods are missing, and there are several that seem redundant in their purpose. Try DesignKit or Design Sprint if you seek a basic intro to design thinking, well-presented.
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