The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience, by Howard Stoeckel
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The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience, by Howard Stoeckel
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Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent?
With a mixture of personal history and business advice, Howard Stoeckel shares the last 50 years of Wawa’s growth, development, and expansion. It’s the story of how a small company with a funny name made a big difference and all it took was a little goose sense.
The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience, by Howard Stoeckel- Amazon Sales Rank: #482642 in eBooks
- Published on: 2014-04-15
- Released on: 2014-04-15
- Format: Kindle eBook
Review
"Corporate histories are seldom engrossing and even less frequently do they touch an emotional chord, but that's exactly what the books does. Wawa fans, and general business readers, will relish this empowering story."—Publishers Weekly STARRED REVIEW
"The cult of Wawa lives on...The company’s six core values and a leadership style focusing on employee ownership with a strong sense of corporate social responsibility are major topics. Written in a light, conversational tone, though, this is a quick, engaging read. VERDICT A must-have for Wawa devotees and recommended for others interested in a behind-the-scenes look at an East Coast retailing legend."—Library Journal
About the Author
Howard Stoeckel began his career with Wawa in 1987. He held many positions throughout the company before taking the role of Chief Executive Officer from January 2005 to December 2013. Along with sitting on the Board of Directors of Amerigas Propane, Inc. and Rider University Board of Trustees, he is a frequent guest speaker at business conferences.
Bob Andelman is the author or co-author of sixteen biographical, business, management, self-help, and sports books. He has been a regular correspondent for "Business Week, Newsweek," and the "St. Petersburg Times" at different times in his career. Since February 2007 he has also produced and hosted the extremely popular "Mr. Media"(R) online TV/radio interview show.
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Most helpful customer reviews
12 of 14 people found the following review helpful. The CEO of the Philadelphia are convenience chain gives company history, philosophy to celebrate 50th Anniversary By Steve Ramm Wawa is the brand name for an ecer-expanding chain of 24-hour convenience stores headquarted in suburban Philadelphia with locations in Pennsylvania, New Jersey and Delaware (and moving into Florida). They are the third largest seller of brewed coffee in their market and one of the most recognizable brands in their region. The day after I post this review the company will celebrate its 50th anniversary. And in honor of that occasion the current president of the company wrote this book ( with help from an author who has “helped write” books for CEOs of other “innovated” companies such as Commerce Bank (now TD Bank) and Home Depot.Based on my read-through of the 240-page hardbound volume (in typeface that is large, and easy to read) I see the book being mostly of interest to the following groups of readers:1) First and foremost, the employees – both current and former – of Wawa. They are featured heavily in the book – with sidebars and photos of selected employees who either made a difference or tell why they love their employer. (One of Wawa’s images is the happy employees, who get lots of benefits and opportunity for advancement within the company.2) Next in line are the Wawa customers. These are folks who go to Wawa at least every day for coffee (there are usually 5-6 types of brewed coffee at all times) and, in many cases, for gasoline. (Virtually all the new Wawa stores are being built on large plots of land outside the city limits, where the sell fuel.) And then there are the cigarette buyers. As the author points out in the book, selling tobacco at “the lowest price allowed by law” is a controversial issue but it sure brings in the money. And while folks are picking up cigarettes they’ll grab a coffee or a made-to-order hoagie (If you don’t know what a hoagie is, this book is probably not for you.)3) The last group will be those folks who love books on innovative management techniques. Howard Stoeckel – Wawa’s CEO – give lots of marketing techniques here while applauding his employees.I guess I fall into category 2 above as there are at least three Wawas within a mile of where I live (though none has gas stations). I found it a light read and, yes, a bit of self promotion. There are 16 pages of photos and graphics which brought back memories of the early days of Wawa for me. And, on page 141, there are even the lyrics to the Wawa Theme Song, something I honestly don’t remember!So if you live in the Delaware Valley – or USED to live here – I think you’ll find the book a fun read. Just remember it is a large bit of self-promotion for the company.I hope you found this review both informative and helpful.Steve Ramm“Anything Phonographic”
4 of 4 people found the following review helpful. Good book By Bayfisherman The Wawa Way is a good book about a great company. It lays out the driving ideas behind the best convenience store in the world. It is well worth the time to read.
2 of 2 people found the following review helpful. A friendly way to run a company. By Amazon Customer Aside from the odd name of the company, which is carefully explained by the author, this is an excellent treatise on how to motivate employees to concentrate on the needs and interests of customers, and to convince customers that the company really appreciates their business. Clearly explained examples of how the management successfully motivates employees and attracts customers are included. The history of the company itself is quite interesting, and descriptions of the rewards, and pitfalls, of expanding in several eastern states are very informative. It's light reading but offers a good chance to understand how a non-publicy traded company can become so appreciated and popular, when it follows its own sound insights.
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